Our Mission
“To create and transform everyday essential items into joyful, crafted experiences that delight our customers’ lives. We achieve this through distinctive, timeless and high-quality menswear. We aim to make you shine and sparkle in every situation, promoting a future full of creativity and compliments.”
Our Story
The initial idea for TSAN came thanks to an ink-painting art project called Inner Flow in 2022 by our founder and creative director Gerald Ng. This flowed beyond just a thought and into a solid urban menswear brand in Wellington, New Zealand, in 2024.
Gerald majored in fashion & textiles and worked in fashion design in Hong Kong, teaching himself more along the way, and has been working as a freelance illustrator after he moved to Wellington, New Zealand. Thanks to a design course he undertook in 2022, he was inspired to undertake his Innerflow art project and combine it with his original fashion profession to launch his creativity and aesthetic into the menswear market.
Inspired by Gerald’s transition from the fast-paced city life of Hong Kong to the serene landscapes of Wellington, New Zealand, TSAN established its vision to create high-end streetwear that bridges the urban and natural worlds. Every piece is designed to reflect the duality of these environments - sharp yet fluid, structured yet free.
Crafted from premium materials, our collections focus on timeless, functional designs that adapt to your everyday life. More than just clothing, we offer a mindset: a commitment to reducing excess, embracing quality, and living consciously. As we continue to grow, our mission remains to inspire a new generation of consumers to dress with their intention and style, with a genuine heart in mind.
“TSAN blends urban and natural elements in streetwear, inspired by a zest for life, creating timeless, functional designs with a conscious joyful mindset.”
Conscious Design
Each piece went through five stages for a three month period. The stages included needs observation, ideas sketching, illustration painting, textile selection, and silhouette sampling before the pieces entered into the production cycle and are ready to be sent to you. We take care to ensure that every item is beloved and treated with care by our customers.
Selected Materials
Widely Use Fabric made from Soalon™ Triacetate Fibre
100% natural button selection
Authentic Japanese YKK metal zipper
Only working with reliable suppliers and workshops with no unethical operations such as child or forced labour.
Package and Delivery
100% biodegradable or 100% ocean bound plastic garment bags, stickers and bamboo box packaging.
Paper-based swing tags, and garment protection
DHL Go-Green Plus international shipping
Conscious Design
Each piece went through five stages for a three month period. The stages included needs observation, ideas sketching, illustration painting, textile selection, and silhouette sampling before the pieces entered into the production cycle and are ready to be sent to you. We take care to ensure that every item is beloved and treated with care by our customers.
Selected Materials
Widely Use Fabric made from Soalon™ Triacetate Fibre
100% natural button selection
Authentic Japanese YKK metal zipper
Only working with reliable suppliers and workshops with no unethical operations such as child or forced labour.
Package and Delivery
100% biodegradable or 100% ocean bound plastic garment bags, stickers and bamboo box packaging.
Paper-based swing tags, and garment protection
DHL Go-Green Plus international shipping
